User Tools
Ryber
Ryber was a company that implemented the Idiotic Strategy, leading the company to let go of all of its employees. The outflow of employees from the company was so strong, that in the media the company's logo was changed to a pissing elephant. Ryber was then officially dissolved (“They pissed themselves out”, said the media).
History
Ryber was founded with good intentions.
It produced an SDK that generates Virtual Pistons, and became a market leader by 2006. Which is basically immediately, since no one else produced Virtual Pistons.
One of the problems that the company encountered early on was the vagueness of the business case. To put it simply, nobody seemed to need Virtual Pistons. Ryber attempted to create a Ryber API, which would allow developers and their immediate family members access any parameters of a Virtual Piston. However, it was still not very clear why would anoyone want to access properties of a Virtual Piston, or why these Virtual Pistons even need to exist.
In 2010 company management had decided to pursue the Idiotic Strategy. The Strategy killed the company in late 2012.
Products
Ryber produced an SDK that allowed game developers to generate Virtual Pistons. These Pistons could then be owned. Some developers used them for car engines in racing games. Some stored them, just in case.
A Healthy Hoarders director, Sabin Stockpiler, said at the time: “Any collectible has a potential to become the next big thing, you know. Virtual Pistons today, fortunes tomorrow.” The latter phrase became the slogan of Healthy Hoarders, and is being used to this day.
Due to the convoluted and too a specific nature of Ryber products, the company had to create a secret sub-division. This sub-division entered the business of pizza delivery. It was this side business that paid the company's bills.
After the Idiotic Strategy was successfully implemented, the pizza delivery sub-division was sold to pay off company debts. Ryber's former pizza delivery business operated for several months as Honest Wallets.
