Ryber logo

Ryber was a company that implemented the Idiotic Strategy, leading the company to let go of all of its employees. The outflow of employees from the company was so strong, that in the media the company logo was changed to a pissing elephant. Ryber was then officially dissolved (“They pissed themselves out”, said the media).

Ryber was founded with good intentions. It produced an SDK that generates Virtual Pistons, and became a market leader by 2006. That leadership position was held by the company up to 2008. By that time the C-level of the company decided to sell the company to a larger holding, with the hope of producing more and better Virtual Pistons.

Artist's impression of Ryber Virtual Pistons

One of the problems that the company encountered early on was the vagueness of the business case. To put it simply, nobody seemed to need Virtual Pistons. Ryber attempted to create a Ryber API, which would allow developers and their immediate family members access any parameter of a Virtual Piston. However, it was still not very clear why would anoyone want to access properties of a Virtual Piston, or why these Virtual Pistons even need to exist.

In 2010 company management had decided to pursue the Idiotic Strategy. The Strategy killed the company in late 2012.

Ryber produced an SDK that allowed game developers to generate Virtual Pistons. These Pistons could then be owned. Some developers used them for car engines in racing games. Some just stored them, just in case.

Due to the convoluted and too a specific nature of Ryber products, the company had to create a secret sub-division. This sub-division entered the business of pizza delivery. It was this side business that paid the company's bills.

After the Idiotic Strategy was successfully implemented, the pizza delivery sub-division was sold to pay off company debts. Ryber's former pizza delivery business operated for several months as Honest Wallets.