The fish tomato hustle was an unproven scam perpetrated by Bart Hufnagel, where for a modest sum of $99 per month customers could order a box of fish tomatoes to their house.

According to multiple accounts, none of the tomatoes tasted like fish. Hufnagel claimed that it is possible that some normal tomatoes could be part of the bundle. After a number of reviewers demonstrated that none of the boxes they'd received contained fish tomatoes, Hufnagel said that actually he meant that only few of the tomatoes are fish tomatoes, and that the public should see the whole affair as a “joyous lottery”.

A number of journalists decided to sue Hufnagel. The outrage was so palpable that even the deceased Ken Stewart, Hufnagel's biographer who was killed by a spoon thrown out of Hufnagel's skyscraper, had risen from the dead and became one of the plaintiffs.

The case was widely covered by the media for months until it was decisively lost by the journalists for no apparent reason. A number of YouTube videos, documentaries and books were written about the case, trying to understand why the case failed.